Advertising & Media

Campari Revives 1970s Classic Ad With Alan Cumming

Campari launched a new 'Stay Bitter' campaign with Alan Cumming during Negroni Week, updating a 1970s print ad claiming '9 out of every 10,000 Americans prefer a Campari Negroni.'

Why Campari updated a classic ad with Alan Cumming to serve Negronis
Why Campari updated a classic ad with Alan Cumming to serve Negronissteev hise / Openverse