MLS CMO Radhika Duggal: World Cup Lessons in Data and Creativity
MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she ar…
MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she ar…
With no players at the World Cup, the LA Galaxy drew 75,000-plus fans to community watch parties, converted them with free tickets, and signed new sponsors.
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