Chase Revives Scream for Freedom Card Push With Drew Barrymore and Kevin Hart
Chase spoofs Scream's 1996 opening scene with Drew Barrymore and Kevin Hart as Ghostface to promote Chase Freedom cash back ahead of the film's 30th anniversary.
Тема: advertising
Brands Borrow Classic TV Formats to Make Ads Feel Like Shows
Denny's, JCPenney and Skittles are building campaigns around sitcom, reality TV and episodic formats as marketers chase content audiences choose to watch rather than skip.
Pinterest pitches brands on Visual Search Ads and expanded Performance+ suite
Pinterest unveiled Visual Search Ads and expanded Performance+ features at Pinterest Presents, pitching the platform as a full-funnel, AI-powered performance channel for brands.