UK Creator Revenue to Pass £1bn as CMOs Vanish From FTSE 100 Boards
UK creator revenue is forecast to pass £1bn in 2026, no CMOs sit on FTSE 100 boards, Gucci tops YouGov's recommend ranking, and regional salaries jump 40% outside London.
News Box Owner
39 статей
Статьи автора News Box Owner
Chase Revives Scream for Freedom Card Push With Drew Barrymore and Kevin Hart
Chase spoofs Scream's 1996 opening scene with Drew Barrymore and Kevin Hart as Ghostface to promote Chase Freedom cash back ahead of the film's 30th anniversary.
Folklore Names Colle McVoy President Obele Brown-West as CEO
Folklore appoints former Colle McVoy president Obele Brown-West as CEO and partner, joining founder Mike Matheny to steer the independent creative agency's growth.
Court Documents Show OpenAI and Microsoft Knew About AI's Publisher "Doom Loop"
Unredacted court filings show OpenAI and Microsoft openly discussing the "doom loop" AI creates for publishers. Plus: Forrester predicts free ad-supported streaming tiers from thr…
UK creator revenue to break £1bn barrier for first time in 2026
Creator partnership revenue will rise 26% to £1.217bn in 2026, while 93% of UK brands and agencies plan to increase influencer marketing spend over the next year.
Primark Preps Home Delivery Launch, Claims It Is 'Redefining Value'
Primark will launch home delivery on the back of a £90m warehouse deal, as ABF credits marketing investment and its 'Iconic Value' campaign for encouraging volume growth.
Space NK Elevates CMO Emma Simpson-Scott to Chief Executive
Space NK promotes CMO Emma Simpson-Scott to CEO under new owner Ulta Beauty, succeeding Andy Lightfoot after seven and a half years as the retailer targets growth.
Thinkbox Promotes Chris Dunne to Marketing Director Role
Thinkbox has promoted head of marketing Chris Dunne to marketing director, succeeding Andrew MacGillivray after two decades. Dunne joins the board at the end of the year.
Reddit AI Search Favors Formal, Already-Upvoted Comments
A University of Illinois audit of 30,000 Reddit AI search answers finds formal, highly upvoted comments win out over personal-experience voices, with first-person language cut fro…
AI Citation Study: Source Position Matters Less Than Raw Data Suggests
A GPT-5.4 preprint test found top results cited 85.1% vs 42.8% for fifth position, yet swapping source order produced a zero-point effect in a follow-up set.
Google Broadens Mediapartners-Google Crawler Guidance Beyond AdSense
Google generalized its Mediapartners-Google crawler docs beyond AdSense, citing Google Ad Manager as an example but omitting a full list of affected ad products.
Google, Cloudflare, Microsoft: How AI Content Payment Models Differ
Google, Cloudflare and Microsoft are paying publishers for AI content use — but their payment triggers, publisher control and reporting differ sharply. Here is how the three model…