Alfred CMO Alice Tendler on trading brand codes for a blank sheet
Former OVO and BT Group marketer Alice Tendler joined challenger utility Alfred as CMO pre-launch. She explains what it takes to build a brand from a blank sheet of paper.
Former OVO and BT Group marketer Alice Tendler joined challenger utility Alfred as CMO pre-launch. She explains what it takes to build a brand from a blank sheet of paper.
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