Target Bets on K-Beauty With 150-Product Expansion and New Beauty Studio
Target quadrupled its K-beauty lineup with 150-plus new products and a Beauty Studio featuring 90 brands, pushing Korean beauty from Sephora and Ulta into mass retail.
Target quadrupled its K-beauty lineup with 150-plus new products and a Beauty Studio featuring 90 brands, pushing Korean beauty from Sephora and Ulta into mass retail.
DTC brands are dropping the go-it-alone model, with Hallpass, Curie and Little Spoon landing shelf space at Walmart and Target as retail becomes the new growth path.
Unilever's The Laundress launches 16 SKUs at Target, hitting 600 stores this month and 1,000 by March 2027, with an exclusive scent driving its largest retail push.
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