Jordan Brand Enters Strength Training Equipment Category
Jordan Brand launches strength training equipment inspired by Michael Jordan, as Nike acknowledges overindexing on its classic footwear franchises and seeks portfolio diversificat…
Topic: Strength Training
Strava Pushes Into Strength Training as User Base Hits 195 Million
Strava, now with over 195 million users, is targeting strength training with a product overhaul, a Hevy integration and word-of-mouth marketing, CMO Louisa Wee tells Marketing Bre…
