Strava Pushes Into Strength Training as User Base Hits 195 Million
Strava, now with over 195 million users, is targeting strength training with a product overhaul, a Hevy integration and word-of-mouth marketing, CMO Louisa Wee tells Marketing Bre…
Topic: Strava
Strava Scales Beyond Cycling Without Losing Its Core Identity
Founded in 2009 for hardcore cyclists, Strava now logs millions of weekly activities from dog walks to ultramarathons. Its CMO explains how marketing works with product to serve t…
