The UPS Store Bets on First Brand Character Blu to Reach SMBs
The UPS Store launched its first brand character, Blu, on Aug. 31 after two years of testing, betting that mascot marketing can win over small-business owners in a B2B context.
The UPS Store launched its first brand character, Blu, on Aug. 31 after two years of testing, betting that mascot marketing can win over small-business owners in a B2B context.
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