Nielsen's New Currency Muddies Every Sports Ratings Comparison
Prediction-market operator Kalshi outspent the entire 2025 sports-betting category on national TV, while Nielsen's co-viewing change puts an asterisk on every year-over-year ratin…
Prediction-market operator Kalshi outspent the entire 2025 sports-betting category on national TV, while Nielsen's co-viewing change puts an asterisk on every year-over-year ratin…
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