Five Years On, Sorority Rush Keeps Delivering Brand ROI
Poppi will send over 1 million cans to sororities this rush season, with rush activations taking up to 40% of its back-to-school budget as brands chase Gen Z loyalty.
Poppi will send over 1 million cans to sororities this rush season, with rush activations taking up to 40% of its back-to-school budget as brands chase Gen Z loyalty.
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