WPP Lands Coca-Cola Media Account, But the Win Carries an Asterisk
WPP is set to win Coca-Cola's global media, data and tech business, but Publicis exited the pitch first, leaving the head-to-head outcome unresolved.
WPP is set to win Coca-Cola's global media, data and tech business, but Publicis exited the pitch first, leaving the head-to-head outcome unresolved.
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