Topic: measurement

IAB Moves to Standardize Agentic Media Buying and Measurement Contracts
IAB Tech Lab's AAMP 3.0 adds OpenProposal for machine-readable media buying, while a new measurement contract addendum targets standard legal terms. Both are open for comment thro…
Sep 22, 20262 min read
AI Visibility Reports Need Better Evidence, Researchers Warn
Research shows models abandon correct answers 83-93% of the time when tools return conflicting data, raising the bar for AI visibility diagnostics sold to brands.
Sep 21, 20265 min read