McDonald's Targets Billion-Dollar Media Network as It Rethinks Marketing
McDonald's is piloting a media network in 450 U.S. restaurants, targeting a billion-dollar business, while doubling down on fewer, bigger campaigns built on its own IP.
McDonald's is piloting a media network in 450 U.S. restaurants, targeting a billion-dollar business, while doubling down on fewer, bigger campaigns built on its own IP.
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