UK Creator Revenue to Pass £1bn as CMOs Vanish From FTSE 100 Boards
UK creator revenue is forecast to pass £1bn in 2026, no CMOs sit on FTSE 100 boards, Gucci tops YouGov's recommend ranking, and regional salaries jump 40% outside London.
Topic: iab-uk
UK creator revenue to break £1bn barrier for first time in 2026
Creator partnership revenue will rise 26% to £1.217bn in 2026, while 93% of UK brands and agencies plan to increase influencer marketing spend over the next year.