82% of Global Consumers Use AI, But Only 2.7% Buy Through It
VML's survey of 28,000 consumers in 17 countries finds AI use at 82% but AI engines driving just 2.7% of purchases, as price anxiety reshapes spending.
Topic: generative-ai
Sorrell-Backed S4S Ventures Invests in AI Video Startup Higgsfield
S4S Ventures, co-founded by Sir Martin Sorrell, has invested in AI image and video startup Higgsfield after its $400M Series B at a $5.4B valuation.
Marketing Must Solve Its Middle Management Problem, Before AI Does
Marketing Week argues middle managers built on channel specialism lack strategic judgement — and AI is now exposing the hollow middle the industry created over 20 years.
