Astral Tequila Courts Gen Z With 'Practical Magic 2' Microdrama
Astral Tequila sponsors 'Practical Magic 2' with a five-episode microdrama starring the Nader sisters, aiming to convert Gen Z moviegoers into brand-aware drinkers.
Topic: Gen Z Marketing
Five Years On, Sorority Rush Keeps Delivering Brand ROI
Poppi will send over 1 million cans to sororities this rush season, with rush activations taking up to 40% of its back-to-school budget as brands chase Gen Z loyalty.
