Outdoor Retailer 2026 Moves the Trade Show Out of the Hall
Outdoor Retailer 2026 sent 75+ attendees into Minneapolis' Theodore Wirth Park for a 57hours orienteering race, putting brands, buyers and creators in the outdoors the industry se…
Topic: experiential-marketing
Coach Taps Music for Fall Push With Spotify Hub and Bus Tour
Coach launches "Live Your Story" with a global Spotify hub, four Elle Fanning films and a four-country Tabby Tour bus as it courts Gen Z through music.
K18 Rolls 150-Pound Human Hair Ball Through NYC for Launch Stunt
K18 rolled a 150-pound, 10-foot ball of 161 billion real human hairs through NYC to launch its FutureIQ serum, generating $150,000 in earned media value and 1.1 million social imp…
FX Takes 'Adults' Off Screen With Bodega Pop-Up and Stoop Sale
FX staged a bodega pop-up with Prince Street Pizza in New York and a Whatnot-backed vintage Stoop Sale in LA to promote Season 2 of the Gen-Z sitcom Adults.
Beyond Yoga Returns to New York With Extended Pop-Up Run
The Levi's-owned activewear brand opened a 2,300-square-foot Flatiron pop-up on Sept. 17, targeting its largest e-commerce market with exclusive merchandise through early January…
Edgard & Cooper Builds Event Strategy Around Pet Holiday Calendar
The European pet food brand aligns its experiential program with a fabricated year-long Pet Holiday Calendar, from a 'Bridgerton' dog ball to a Viking funeral for chew toys.
Wellness Moves From Perk to Core Design at Trade Shows
With 84% of U.S. consumers calling wellness a top priority, event marketers are moving it from the sponsorship prospectus into event design: downtime, sleep bars, self-care statio…
NYFW Brands Trade Runways for Pop-Ups, Purses and Pasta Dresses
NYFW's Sept. 10-15 run featured 70 shows plus brand activations: Burger King's $3.99 Le Nugguette purse, a Barilla pasta dress, Poshmark's pop-up laundromat and Morgan & Morgan's…
