Brands trade pay-per-post for equity as influencer model loses edge
Pay-per-post influencer deals are losing ROI as creator CPMs rise. Brands are shifting to equity, royalty and revenue-share structures, with PepsiCo's $2bn Poppi deal as proof.
Pay-per-post influencer deals are losing ROI as creator CPMs rise. Brands are shifting to equity, royalty and revenue-share structures, with PepsiCo's $2bn Poppi deal as proof.
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