K18 Rolls 150-Pound Human Hair Ball Through NYC for Launch Stunt
K18 rolled a 150-pound, 10-foot ball of 161 billion real human hairs through NYC to launch its FutureIQ serum, generating $150,000 in earned media value and 1.1 million social imp…
K18 rolled a 150-pound, 10-foot ball of 161 billion real human hairs through NYC to launch its FutureIQ serum, generating $150,000 in earned media value and 1.1 million social imp…
We use cookies for analytics and site preferences. Choose what to allow. Cookie policy