Converse, Oxford United, Ed Sheeran: Inside Marketing's Apology Spiral
Converse pulled a campaign in a day, Oxford United fixed a 9/11 gaffe in two hours, yet both still faced apology tours. An Adweek column argues the ritual has gone too far.
Topic: Crisis Management
Converse Ad Controversy Highlights Repeat Pattern of Racially Insensitive Brand Work
Converse pulled an ad many likened to KKK iconography and apologized. It's the latest in a string of campaigns that have outraged consumers—Black consumers especially—raising revi…
Converse's Dual Ad Failures Expose Global Marketing Process Gaps
Converse pulled criticism for two ads in eleven days that US audiences read as lynching imagery, exposing gaps in cross-border creative review and consumer testing for global camp…
