Jack in the Box Bets on Collectibles as Value Equation Shifts
Marking 75 years, Jack in the Box is chasing the collectibles wave with Jibbis charms and mascot sipper cups, tying merch to meals as consumers demand experiences, not just food.
Marking 75 years, Jack in the Box is chasing the collectibles wave with Jibbis charms and mascot sipper cups, tying merch to meals as consumers demand experiences, not just food.
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