Starbucks Says 'Back to Starbucks' Plan Restores Brand Soul
Starbucks' 'Back to Starbucks' plan lifted global comparable sales 7.9% last quarter. CBO Tressie Lieberman says the brand had 'lost a bit of soul' when she joined in 2024.
Starbucks' 'Back to Starbucks' plan lifted global comparable sales 7.9% last quarter. CBO Tressie Lieberman says the brand had 'lost a bit of soul' when she joined in 2024.
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