Domino's Campus Play: Why Gen Z Influence Lives Close to Home
Domino's previewed The Domino pizza at Michigan and USC during Welcome Week, betting that trust and proximity in real campus communities beat massive creator audiences.
Topic: brand-strategy
Atlanta Teams Bet on Culture, Not Just Sport, to Hold Fans
Atlanta's Falcons, Hawks, Braves and Atlanta United frame sports as culture, not a separate lane, per executives speaking at Brandweek 2026's Home Field Advantage session.
F1's U.S. Viewership Hits a Bumpy Stretch: What Brands Should Know
F1's debut season on Apple TV and a calendar disrupted by the Persian Gulf war have dented U.S. numbers, but experts say fan growth momentum is intact.
70% of Brands Say Non-Profit Tie-Ups Improve Business Practices
C&E Advisory's 2026 Barometer finds 70% of businesses say non-profit partnerships improved their practices, up from 68%, as ESG and AI pressures drive longer-term tie-ups.
Nike Taps LVMH's Alexandre Arnault for Board Seat
Nike names Moët Hennessy deputy CEO Alexandre Arnault to its board, with Executive Chairman Mark Parker citing his record of helping iconic global brands innovate and grow.
Strava Pushes Into Strength Training as User Base Hits 195 Million
Strava, now with over 195 million users, is targeting strength training with a product overhaul, a Hevy integration and word-of-mouth marketing, CMO Louisa Wee tells Marketing Bre…
Sonos Repositions Brand Around Emotions Over Specs
Sonos trades tech-spec messaging for emotions-led storytelling in "Love the Sound. Feel the System," a repositioning that supports new hardware and a turnaround after a costly sof…
85.8% of B2B Marketers Back Emotional Storytelling for Brand Building
Marketing Week's State of Brand in B2B survey of 300 marketers finds 85.8% rate emotional storytelling as key to brand building, second only to strong differentiation at 88%.
Strava Scales Beyond Cycling Without Losing Its Core Identity
Founded in 2009 for hardcore cyclists, Strava now logs millions of weekly activities from dog walks to ultramarathons. Its CMO explains how marketing works with product to serve t…
Sydney Sweeney's Novig Campaign: Authorship Is Not Authenticity
Sweeney approached Novig herself, took equity and led creative — yet still reached for the oldest trope in the category, at women's sport's strongest commercial moment.
