Google Ads Customer Lifecycle Goals: The Good, The Bad, The Ugly
Misconfigured NCA settings in Google Ads can exclude all website visitors and inflate ROAS. A new analysis offers a 1% rule for when Customer Lifecycle Goals are worth it.
Misconfigured NCA settings in Google Ads can exclude all website visitors and inflate ROAS. A new analysis offers a 1% rule for when Customer Lifecycle Goals are worth it.
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