Google Keeps AdX as Court Rejects Breakup in Ad-Tech Case
A federal court rejected the DOJ's push to make Google divest AdX. Behavioral remedies remain, with the full opinion due to be unsealed in two weeks.
A federal court rejected the DOJ's push to make Google divest AdX. Behavioral remedies remain, with the full opinion due to be unsealed in two weeks.
Judge Brinkema rejected breaking up Google's ad tech business. The final remedy: a code of conduct after 17 months of post-verdict wrangling. Some changes will take years.
Google's ad tech monopoly trial has ended, and the court's behavioral remedies are unsealed. Publishers call the relief too little, too late — but will take what they can get.
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