Google Keeps AdX as Court Rejects Breakup in Ad-Tech Case
A federal court rejected the DOJ's push to make Google divest AdX. Behavioral remedies remain, with the full opinion due to be unsealed in two weeks.
Topic: Adx
Google Ad Tech Ruling: Who Wins and Loses From the Final Remedies
Google keeps AdX and DfP as remedies regulate auctions, not ownership. Rival exchanges gain Prebid access, the DOJ sets a template, and CTV and retail media get nothing.
