NFL Turns to Adobe AI to Personalize Fan Content at Scale
The NFL says a single Sunday tune-in campaign now needs 350,000 assets, as year two of its Adobe AI partnership targets personalized content for international fans.
James Calloway
Market editor covering media and advertising at Marketing Herald.
37 articles
Articles by James Calloway
Scope3 Rebrands as Apostra, Pivoting From Carbon to AI
Scope3, founded in 2022 to measure ad supply chain carbon emissions, rebrands as Apostra today, chasing an AI-driven simplification of adtech, per CEO Brian O'Kelley.
OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to off-platform behavior.
Digital Advertising Could Add 1.2 Million UK Jobs by 2035
Digital advertising now supports 2.6 million UK jobs and could add 1.2 million more by 2035, with the sector growing 10 times faster than the wider economy.
Sorrell-Backed S4S Ventures Invests in AI Video Startup Higgsfield
S4S Ventures, co-founded by Sir Martin Sorrell, has invested in AI image and video startup Higgsfield after its $400M Series B at a $5.4B valuation.
K18 Rolls 150-Pound Human Hair Ball Through NYC for Launch Stunt
K18 rolled a 150-pound, 10-foot ball of 161 billion real human hairs through NYC to launch its FutureIQ serum, generating $150,000 in earned media value and 1.1 million social imp…
Toys R Us Accelerates Store Openings Ahead of Holiday Season
Toys R Us will open 120 stores across the U.S. ahead of the holiday season, marking a major brick-and-mortar push for the toy retailer.
AEO Traffic Converts 3x-15x Better Than Traditional Search
AEO traffic is under 1% of site visits but converts 3x-15x better than traditional search, with ChatGPT referrals converting at 11.4% versus 5.3% for organic search.
Walmart Adds Marketplace Data, Deeper AI to Scintilla Platform
Walmart will upgrade its Scintilla supplier data platform next year with marketplace data, custom dashboards, alerts and a deeper Marty AI agent, announced at Inspire.
Atlanta Teams Bet on Culture, Not Just Sport, to Hold Fans
Atlanta's Falcons, Hawks, Braves and Atlanta United frame sports as culture, not a separate lane, per executives speaking at Brandweek 2026's Home Field Advantage session.
F1's U.S. Viewership Hits a Bumpy Stretch: What Brands Should Know
F1's debut season on Apple TV and a calendar disrupted by the Persian Gulf war have dented U.S. numbers, but experts say fan growth momentum is intact.
Raptive and Unwind Media Begin Testing Amazon's Prebid Adapter
Raptive and Unwind Media are testing Amazon's Prebid adapter to measure whether Amazon demand adds net yield inside the shared auction layer rather than cannibalizing existing bid…
