McDonald's Targets Billion-Dollar Media Network as It Rethinks Marketing
McDonald's is piloting a media network in 450 U.S. restaurants, targeting a billion-dollar business, while doubling down on fewer, bigger campaigns built on its own IP.
Elena Vasquez
Senior reporter covering media and advertising at Marketing Herald.
43 articles
Articles by Elena Vasquez
JD Sports doubles down on brand as sales slip 0.7%
JD Sports posted a 0.7% sales dip to £5.89bn but will keep investing in brand, loyalty and AI, with loyalty members passing 10 million globally.
Coca-Cola Bottlers VP Predicts Rise of 'AI Transformation Communicator'
Coca-Cola Bottlers' Tricia Taylor predicts a new role: the AI transformation communicator, sitting at the intersection of AI, HR and IT while keeping communication people-centric.
Publishers Grade Google Ad Tech Remedies: Progress, Not a Clean Win
Seven publisher and sell-side execs rate the DOJ's Google ad tech remedies from 1 to 10, finding measures like opening AdX promising on paper but doubtful in practice.
Mercedes-Benz USA Uses iSpot Data to Calibrate Holiday Cheer
Mercedes-Benz USA leans on iSpot Ace score data to decide how much holiday storytelling its campaigns can carry — and found January performed nearly as well as December.
Bai Founder Ben Weiss Bets on Quinoa-Based Alcohol for Gen Z
Bai founder Ben Weiss returns with Crooked Pop, an organic, zero-sugar alcohol brewed from quinoa and millet, targeting Gen Z drinkers raised on better-for-you soda.
Chris Green Maps the Data Sources Feeding AI Search Results
Chris Green tiers the data sources behind AI search, from confirmed Google Search grounding and Yelp bookings to a $60m Reddit training deal marketers should treat as unstable.
Beats CMO credits 'tight' product-marketing bond for Beats 360
Beats CMO Chris Thorne says the Beats 360 launch came from how 'tight' marketing and product teams are — proof, he argues, that marketing 'provides value' upstream.
Google Ads Customer Lifecycle Goals: The Good, The Bad, The Ugly
Misconfigured NCA settings in Google Ads can exclude all website visitors and inflate ROAS. A new analysis offers a 1% rule for when Customer Lifecycle Goals are worth it.
Cognitiv CMO Justine Frostad: Why Marketers Should Stop Hiding Their AI
Cognitiv CMO Justine Frostad says transparency about AI builds audience trust, warns of a 'sea of pretty good,' and praises Spotify Wrapped as data turned identity.
Domino's Campus Play: Why Gen Z Influence Lives Close to Home
Domino's previewed The Domino pizza at Michigan and USC during Welcome Week, betting that trust and proximity in real campus communities beat massive creator audiences.
Marketing's confidence crisis is really a clarity crisis, say CMOs
OLX CMO Andrew Garrihy says marketing's confidence crisis is 'misdiagnosed' — the real problem is a lack of clarity. Festival of Marketing speakers explain how to fix it.
