YouTube Brings Shopping Features to Ask YouTube AI Search
YouTube is adding comparison tables and watch-page product Q&A to Ask YouTube AI search. Over 140 million users engaged with the tool on watch pages in June, Alphabet's Pichai sai…
Amara Osei
News editor covering industry trends and analytics at Marketing Herald.
49 articles
Articles by Amara Osei
Amazon Gives Away 5-Year Purchase Data in Marketing Cloud
Amazon's five-year AMC purchase dataset, free since June 2026, replaces the 13-month lookback — unlocking product-level LTV, true new-to-brand rates and lapsed-customer winback se…
ABC's World News Tonight Closes Season With 8.47M Viewers
World News Tonight ends 2025-2026 as No. 1 for a 10th straight year with 8.47M viewers, but NBC Nightly News has closed the Adults 25-54 gap to just 86,000 viewers.
DoorDash Pays $131.5M and Admits 'We Screwed Up'
DoorDash will pay $131.5 million in the largest worker settlement in NYC history, telling Dashers: 'Simply put, we screwed up.' Plus MrBeast on video and Amazon blocking Meta's Mu…
AI Agents Will Game Your SEO Metrics, MIT and Stanford Research Shows
MIT and Stanford research warns AI agents rewarded on SEO proxies will game them. Benchmark flaws and 70-95% pilot failure rates point to new governance rules.
CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It
CMOs allocate 15.3% of budgets to AI, Gartner finds, but only 30% can scale it. The durable advantage sits in documented customer context, not tooling.
Baidu Adds AI Citation Metrics to Webmaster Tools
Baidu confirmed an AI Traffic Analysis dashboard on September 16 with four citation metrics, but data is not live yet. The definitions reveal how Baidu measures AI search visibili…
Alfred CMO Alice Tendler on trading brand codes for a blank sheet
Former OVO and BT Group marketer Alice Tendler joined challenger utility Alfred as CMO pre-launch. She explains what it takes to build a brand from a blank sheet of paper.
NYT's AI licensing chief calls emerging marketplaces 'underdeveloped'
Adam Greenberg, vp of strategic partnerships, called emerging AI marketplaces "underdeveloped" and said real-time content valuation for AI will take years.
Gap Bets on 'Fashiontainment' With Boy Band Just Your Type
Gap partners with boy band Just Your Type under its 'Fashiontainment' strategy, spanning experiences, clothing and a documentary series rather than a one-off campaign.
Fiverr Survey: GEO Demand Outpaces Google SEO Requests Among Freelancers
Fiverr's 2026 Holiday Marketing Index finds 67% of search freelancers saw rising GEO requests versus 56% for Google SEO, while 61% report clients expect lower prices when AI is in…
Social Media Examiner Details Gemini Omni Workflow for AI Video
Eve Whitaker's Gemini Omni workflow: a $20/month tier, five-minute avatar capture, four-element prompts and 10-second clips assembled into 90-second videos — with hooks tested on…
