Advertising & Media

Staples Introduces a 'Hard Button' as Its B2B Push Grows

Staples pits a black Hard Button against its Easy Button in a full-funnel campaign pushing B2B services to an estimated 75% of Fortune 500 companies.

Staples’ CMO on introducing a Hard Button amid bigger B2B push
Staples’ CMO on introducing a Hard Button amid bigger B2B pushavlxyz / Openverse