<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://marketingherald.com/en/articles/higgsfield-claims-1-billion-run-rate-on-a-four-week-basis-aa642ec6</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-25T04:11:43.011688Z</news:publication_date>
      <news:title>Higgsfield Claims $1 Billion Run Rate on a Four-Week Basis</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/instacart-bets-on-lower-markups-to-drive-its-next-growth-phase-1f39c851</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-25T04:02:54.515842Z</news:publication_date>
      <news:title>Instacart Bets on Lower Markups to Drive Its Next Growth Phase</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/marketers-say-good-enough-culture-is-eroding-ad-standards-c48b96e6</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-25T04:02:54.515842Z</news:publication_date>
      <news:title>Marketers Say &apos;Good Enough&apos; Culture Is Eroding Ad Standards</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/dmexco-2026-brands-confront-ai-at-scale-and-a-bolder-cmo-role-61666713</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-25T04:02:54.515842Z</news:publication_date>
      <news:title>DMexco 2026: Brands Confront AI at Scale and a Bolder CMO Role</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/youtube-bets-on-ai-agents-and-live-tools-to-keep-creators-8777c471</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-25T04:02:37.117607Z</news:publication_date>
      <news:title>YouTube Bets on AI Agents and Live Tools to Keep Creators</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/costco-s-digital-sales-top-33-billion-up-more-than-20-1147b138</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T21:52:53.963321Z</news:publication_date>
      <news:title>Costco&apos;s Digital Sales Top $33 Billion, Up More Than 20%</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/ai-answers-strip-the-signals-buyers-used-to-judge-evidence-7ab57045</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T19:17:53.748709Z</news:publication_date>
      <news:title>AI Answers Strip the Signals Buyers Used to Judge Evidence</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/google-rolls-out-september-2026-spam-update-globally-e91cfe91</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T17:12:53.614127Z</news:publication_date>
      <news:title>Google Rolls Out September 2026 Spam Update Globally</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/rogaine-recasts-itself-as-a-brand-for-women-and-men-alike-c50dd446</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T17:07:53.609637Z</news:publication_date>
      <news:title>Rogaine Recasts Itself as a Brand for Women and Men Alike</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/cakes-body-builds-100m-brand-into-a-media-company-5f086b04</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T15:27:53.506277Z</news:publication_date>
      <news:title>Cakes Body Builds $100M Brand Into a Media Company</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/google-search-console-adds-multimodal-filter-for-image-based-searches-dfd0143d</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T15:07:53.487869Z</news:publication_date>
      <news:title>Google Search Console Adds Multimodal Filter for Image-Based Searches</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/m-m-s-drops-spokescandies-into-crime-thrillers-and-telenovelas-in-screentime-b89e6e8e</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T14:57:53.482414Z</news:publication_date>
      <news:title>M&amp;M&apos;s Drops Spokescandies Into Crime Thrillers and Telenovelas in &apos;Screentime&apos;</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/spectrum-news-relaunches-necn-across-six-new-england-states-d8e91961</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T14:32:53.460993Z</news:publication_date>
      <news:title>Spectrum News Relaunches NECN Across Six New England States</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/michelob-ultra-signs-multiyear-deal-to-become-official-beer-of-nhl-b2a52d51</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T13:58:46.603443Z</news:publication_date>
      <news:title>Michelob Ultra Signs Multiyear Deal to Become Official Beer of NHL</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/nbc-s-today-ends-gma-s-14-year-reign-as-top-morning-show-a52a1741</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T13:32:53.402080Z</news:publication_date>
      <news:title>NBC&apos;s Today Ends GMA&apos;s 14-Year Reign as Top Morning Show</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/lowe-s-pilots-drone-delivery-near-charlotte-with-wing-and-doordash-dda28f5b</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T12:28:33.586343Z</news:publication_date>
      <news:title>Lowe&apos;s Pilots Drone Delivery Near Charlotte With Wing and DoorDash</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/google-admits-search-console-can-t-track-ai-overviews-properly-bfd736cf</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T12:07:53.327135Z</news:publication_date>
      <news:title>Google Admits Search Console Can&apos;t Track AI Overviews Properly</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/google-s-new-r4t-diffusion-model-cuts-query-fan-out-latency-by-up-to-20x-9ce433fd</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T12:07:53.327135Z</news:publication_date>
      <news:title>Google&apos;s New R4T-Diffusion Model Cuts Query Fan-Out Latency by Up to 20x</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/58-of-ad-execs-expect-agentic-buying-to-scale-within-a-year-7fa31a9e</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T10:52:53.265923Z</news:publication_date>
      <news:title>58% of Ad Execs Expect Agentic Buying to Scale Within a Year</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/macy-s-and-khan-academy-show-what-a-real-brand-partnership-looks-like-fa6446a2</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T10:32:53.239800Z</news:publication_date>
      <news:title>Macy&apos;s and Khan Academy Show What a Real Brand Partnership Looks Like</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/openai-will-retire-custom-gpts-on-dec-11-2026-d19569ea</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T10:32:47.659439Z</news:publication_date>
      <news:title>OpenAI Will Retire Custom GPTs on Dec. 11, 2026</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/ben-james-returns-to-crispin-as-chief-creative-officer-7243b794</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T10:27:53.233321Z</news:publication_date>
      <news:title>Ben James Returns to Crispin as Chief Creative Officer</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/google-search-referrals-to-publishers-fell-40-year-over-year-2c8684a6</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-24T09:37:20.348533Z</news:publication_date>
      <news:title>Google Search Referrals to Publishers Fell 40% Year-Over-Year</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/youtube-brings-shopping-features-to-ask-youtube-ai-search-743b0083</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T22:42:02.838335Z</news:publication_date>
      <news:title>YouTube Brings Shopping Features to Ask YouTube AI Search</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/amazon-gives-away-5-year-purchase-data-in-marketing-cloud-ec826dd2</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T19:25:11.062868Z</news:publication_date>
      <news:title>Amazon Gives Away 5-Year Purchase Data in Marketing Cloud</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/chatgpt-ads-don-t-buy-their-way-into-ai-answers-openai-says-35cc6d89</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T19:21:36.161959Z</news:publication_date>
      <news:title>ChatGPT Ads Don&apos;t Buy Their Way Into AI Answers, OpenAI Says</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/abc-s-world-news-tonight-closes-season-with-8-47m-viewers-05698930</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T19:00:10.982206Z</news:publication_date>
      <news:title>ABC&apos;s World News Tonight Closes Season With 8.47M Viewers</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/mcdonald-s-targets-billion-dollar-media-network-as-it-rethinks-marketing-165866d2</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T18:50:10.943615Z</news:publication_date>
      <news:title>McDonald&apos;s Targets Billion-Dollar Media Network as It Rethinks Marketing</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/nielsen-s-new-currency-muddies-every-sports-ratings-comparison-94b7b39c</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T17:30:10.493189Z</news:publication_date>
      <news:title>Nielsen&apos;s New Currency Muddies Every Sports Ratings Comparison</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/nfl-turns-to-adobe-ai-to-personalize-fan-content-at-scale-560b1b39</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T15:45:10.313583Z</news:publication_date>
      <news:title>NFL Turns to Adobe AI to Personalize Fan Content at Scale</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/doordash-pays-131-5m-and-admits-we-screwed-up-03b0d081</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T14:50:10.249579Z</news:publication_date>
      <news:title>DoorDash Pays $131.5M and Admits &apos;We Screwed Up&apos;</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/ai-agents-will-game-your-seo-metrics-mit-and-stanford-research-shows-47a07773</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T14:46:22.297605Z</news:publication_date>
      <news:title>AI Agents Will Game Your SEO Metrics, MIT and Stanford Research Shows</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/texas-a-m-rides-indy-500-win-into-uncharted-higher-ed-marketing-territory-3ba4a9a4</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T14:00:10.204630Z</news:publication_date>
      <news:title>Texas A&amp;M Rides Indy 500 Win Into Uncharted Higher Ed Marketing Territory</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/ai-search-queries-have-quadrupled-in-length-and-ecommerce-must-adapt-60fe9654</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T13:35:10.177520Z</news:publication_date>
      <news:title>AI Search Queries Have Quadrupled in Length — and Ecommerce Must Adapt</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/scope3-rebrands-as-apostra-pivoting-from-carbon-to-ai-222940bc</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T13:30:10.175480Z</news:publication_date>
      <news:title>Scope3 Rebrands as Apostra, Pivoting From Carbon to AI</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/openai-tests-third-party-style-tracking-in-chatgpt-ads-c65298c2</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T12:51:40.070718Z</news:publication_date>
      <news:title>OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/cmos-spend-15-3-of-budgets-on-ai-but-only-30-can-scale-it-9f347689</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T12:35:10.109714Z</news:publication_date>
      <news:title>CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/baidu-adds-ai-citation-metrics-to-webmaster-tools-5c143e5f</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T12:16:18.042493Z</news:publication_date>
      <news:title>Baidu Adds AI Citation Metrics to Webmaster Tools</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/jd-sports-doubles-down-on-brand-as-sales-slip-0-7-4c964e69</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T11:54:44.433699Z</news:publication_date>
      <news:title>JD Sports doubles down on brand as sales slip 0.7%</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/digital-advertising-could-add-1-2-million-uk-jobs-by-2035-be2fd947</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T11:54:40.861505Z</news:publication_date>
      <news:title>Digital Advertising Could Add 1.2 Million UK Jobs by 2035</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/doom-trolling-warned-as-credibility-risk-for-ai-industry-pr-9ad4f336</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T10:50:09.995068Z</news:publication_date>
      <news:title>&quot;Doom Trolling&quot; Warned as Credibility Risk for AI Industry PR</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/coca-cola-bottlers-vp-predicts-rise-of-ai-transformation-communicator-833b4df2</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T10:10:09.963505Z</news:publication_date>
      <news:title>Coca-Cola Bottlers VP Predicts Rise of &apos;AI Transformation Communicator&apos;</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/sponsored-ads-hit-47-of-chatgpt-gaming-chats-in-june-f47823e5</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T07:16:09.754153Z</news:publication_date>
      <news:title>Sponsored Ads Hit 47% of ChatGPT Gaming Chats in June</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/repetitive-cliche-boring-sir-john-hegarty-on-marketing-s-failure-of-creativity-363b20bb</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T06:55:09.682200Z</news:publication_date>
      <news:title>&apos;Repetitive, cliché, boring&apos;: Sir John Hegarty on marketing&apos;s failure of creativity</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/en/articles/alfred-cmo-alice-tendler-on-trading-brand-codes-for-a-blank-sheet-65241e93</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-09-23T06:55:09.682200Z</news:publication_date>
      <news:title>Alfred CMO Alice Tendler on trading brand codes for a blank sheet</news:title>
    </news:news>
  </url>
</urlset>
