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    <loc>https://marketingherald.com/articles/ups-happy-returns-arrives-on-tiktok-shop-ahead-of-returns-rush-38db7ef6</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-20T15:00:02.452Z</news:publication_date>
      <news:title>UPS&apos; Happy Returns Arrives on TikTok Shop Ahead of Returns Rush</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/articles/salesforce-pays-5-7-billion-for-braze-to-close-the-signal-to-action-gap-453c0828</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-20T14:40:02.434Z</news:publication_date>
      <news:title>Salesforce Pays $5.7 Billion for Braze to Close the Signal-to-Action Gap</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/articles/shoes-are-culture-s-loudest-signal-and-marketers-know-it-22d1ebb3</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-20T14:30:02.430Z</news:publication_date>
      <news:title>Shoes Are Culture&apos;s Loudest Signal — and Marketers Know It</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://marketingherald.com/articles/tiktok-shop-starts-holiday-push-nov-11-a-day-earlier-than-2023-d786042b</loc>
    <news:news>
      <news:publication>
        <news:name>Marketing Herald</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-20T14:30:02.430Z</news:publication_date>
      <news:title>TikTok Shop Starts Holiday Push Nov. 11, a Day Earlier Than 2023</news:title>
    </news:news>
  </url>
</urlset>
